There is a rumor flying around based on some code that Facebook accidentally leaked about a new “Want” button being implemented by Facebook, similar to the current “Like” button. Obviously this is an attempt to bring more commerce into the Facebook platform and at first I thought it wouldn’t affect people selling horses that much. It seems more geared for things you might sell on Amazon or something. But then I got to thinking…
Picture this. A person is shopping for horses. They go to HorseBreederDirect.com and maybe a few other sites and click “Want” on a few horses they think they might like to buy. Then they come back to HorseBreederDirect and we ask if it’s okay if we take a peak at their “Want” list. They say it’s okay and we find that they “want” three different Arabian mares in California. Can you see where this is going? Now we say, “Hey, we noticed you want an Arabian mare in California. Here are some for sale on our site!”
Of course we’ll have to wait and see if the “Want” button will arrive and how exactly it’s going to work, but it has potential to help horse businesses better target their customers and more intelligently help customers find exactly what it is they…want.
You probably don’t have a programmer in you back pocket like we do, but I’m sure there will be products and companies that spawn around this new button that will help you take full advantage of it.
How do you think a “Want” button will change things?